Inspired by jewellery that has survived the test of time, V was created in 2013 by British designer, Laura Vann. Juxtaposing her decadent stone set pieces with crisp, clean-cut outfits and a simple aesthetic, Laura seeks to reinvent traditional jewellery into something chic and casual while maintaining longevity in its overall design. Guided by over 20 years of experience from her family’s jewellery business, V has quickly evolved and is stocked by only the finest jewellers and fashion boutiques world-wide including Harvey Nichols, The Shop at Bluebird and Fortnum & Mason.

Using Sterling Silver and incorporating precious and semi-precious stones, the brand is able to achieve high quality and intricacy in conjunction with fair pricing. Subsequently, the collection’s fresh yet classic image has been praised for filling a gap in the market for women who no longer want throwaway jewellery but at the same time do not buy fine jewellery regularly. Today, V upholds its high fashion brand image and along with features in Vogue, Elle and Tatler the brand boasts an ever growing blogger and celebrity following.